top of page
The Unexpected Cinema
We ran x5 campus events with KPMG to show students that all of the unexpected things side to with guerrilla-style on-campus activations. Now, we’re looking to spark online conversations that carry beyond the event.
Many students don’t consider KPMG. Some think they’re just “the nice one” in the Big Four - positive, but easy to overlook. They're seen as inclusive and supportive (which
is true), but also formal and corporate.
What they want students to know: KPMG isn’t just for accountants. Whatever your degree, there’s a place for you here - with unexpected opportunities to make the difference and be yourself.
These four movie posters each showcase a genre: Detective, Drama, Action, and SciFi. To make the experience more interactive, we created a quiz that reveals which genre matches your personality.
Let’s be honest, no cinematic experience is complete without goodies to take home!
The Unexpected Cinema had enough merch to make even the credits feel exciting.
What’s a campaign about cinema without any actual films? We brought the big screen to life by creating a set of motion videos, each inspired by a different movie genre. Check out the SciFi example below:
bottom of page