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The Unexpected Cinema

We ran x5 campus events with KPMG to show students that all of the unexpected things side to with guerrilla-style on-campus activations. Now, we’re looking to spark online conversations that carry beyond the event.

Many students don’t consider KPMG. Some think they’re just “the nice one” in the Big Four - positive,
but easy to overlook. They're seen as inclusive and supportive (which is true), but also formal and corporate.

What they want students to know: KPMG isn’t just for accountants. Whatever your degree, there’s a place for you here - with unexpected opportunities to make the difference and be yourself.

These four movie posters each showcase a genre: Detective, Drama, Action, and SciFi. To make the experience more interactive, we created a quiz that reveals which genre matches your personality.

The KPMG Cinema: Your Results (email example)

Let’s be honest, no cinematic experience is complete without goodies to take home!
The Unexpected Cinema had enough merch to make even the credits feel exciting.

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What’s a campaign about cinema without any actual films? We brought the big screen to life by creating a set of motion videos, each inspired by a different movie genre. Check out the SciFi example below:

Here’s a sneak peek at the Unexpected Cinema event in action, bringing excitement and unforgettable moments across campuses in the UK!

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