SUPPAWS
In the world today we take erroneous actions towards our most trustful companions, domestic animals.There is an underlying social issue hidden.We think a lot more about what we want rather than what we need to do. Many times we have a selfish behaviour. We have pets for our own pleasure, but we don ́t consider them as living creatures. Often, we see people throwing away their pet because they don't suite their needs anymore, just like an old appliance.
SUPPAWS (support paws) is a network/platform with the goal to prevent dogs and cats to become homeless. The concept behind the brand is to encourage people to adopt animals rather than buying them.
Website
The purpose is to create a social network, the website is the core of SUPPAWS. A platform where people can find essential information. A useful resource for everyone as well as easy to access without going into multiple links or pages.
App
Given that the website covers most of the information, a separate platform was essential. The app LOUND helps people to find their lost pets.
Video
Below is a video that provides an inside look into the animal shelter and the brand it represent. The video starts by revealing the truthful reality but then slowly shifts into a hopeful and bright future for the animals.
Posters
Because the project is based on a social issue, the posters deliver an uplifting and fun style. Followed by using duotones and gradient, everything is according the brand apart from the colour scheme. In the two first posters, the colours are warm hues which refers to summer. The third poster has cold hues that refers to the word “cooler” in the phrase, meaning it is cool and trendy to adopt a shelter pet rather than buying one.
