Squid
Ocean
The brief was to create a sub-brand of Pink Squid, with a completely different brand identity.
"Squid Ocean is a full-service digital marketing agency with end-to-end advertising services available under one roof. Our expertise lies in helping our clients tackle complex data and tracking challenges to reveal key insights, eliminating noise and unnecessary jargon"
There are many colours as well as shades found in the ocean and the first one people think of is probably blue. However we want something that looks refreshing yet energetic. Along with an accent colour the yellow represents the safeness and is a complementary colour to turquoise.
These are the following four colours.
The dark turquoise and offset white is based on the main turquoise. Along with one yellow accent colour which is only to
be used to highlight certain information.
Final logo
The three elements seen in this logo represent what Squid Ocean stands for. The shape in the middle does not only represent a wave but its multi-talented skills and strong work principle. Compromised with two other waves we are always in constant motion and eager to take on new challenges. Whether it’s enormous power or calm energy, we got the perfect balance throughout every journey.
It is important to connect worldwide between people with a well recognised shape, which is why all the elements are merged into a rounded circular form.
