Future Me:
Mentor Match
The aim of this campaign was to inspire students from diverse backgrounds to consider career at KPMG by connecting them with an incredible mentor at KPMG (their future selves). The main focus of this campaign was to encourage sign ups for the Mentor Match scheme whilst meeting IDE targeting criteria as well as driving job applications to the core campaign.
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Gazebo mockup
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We created a whole range of print designs: backdrop, coffee counter, cup band & label, roll-up banners and much more.
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Below are images from the on-campus activation. It was held across 12 universities in UK with a coffee stand and KPMG outreach representatives answering student questions and promoting Mentor Match.
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KPMG's campaign was not limited to print designs only. They also utilized social media platforms to promote their campaign digitally. Social posts were one of the ways they reached out to their audience.
KPMG - Mentor Match campus video
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Below is the official design document I did with Pink Squid for the RMAs (Recruitment Marketing Awards) submission 2023. Here you can view the summary of the Future Me: Mentor Match campaign.
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Shortlisted ‘Graduate Initiative’
Shortlisted ‘Best Student Marketing campaign'
