I.M. Well Medical is a small independent medical & health care practice based in NY. They wanted a set of social assets with a strong messaging framework and impactful visuals. 

The concept is Uncensored care:

- In healthcare, acceptance is a priority. 

- Nothing should be hidden.

- Nothing should be off the table. 

- Taboos come from misunderstanding.

- It’s the unknown that makes health feel scary.

- So care should be taken seriously. 

- You should be able to talk about what you want, 

with who you want.

- But, who says you can’t? 

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That’s what we bring to I.M WELL - uncensored care,
at all times.